Product
Trial
Product designer
May 2025 - July 2025
Team
Product designer
Go-to-market product manager
UX research
Backend engineers
Frontend development
Marketing
Getting users to the point of value
Based on our user metrics, we noticed new users are failing to use the tools that make NS1 connect valuable for large sites that need a stronger network support.
Create a better proof of concept of NS1 that shows the value
A trial that both supports users on where they need to go and when they get stuck.
Solution
Brand new features to guide users to their first tasks
Smart search assistant panel
Curated tasks to show network engineers how to build a network
Released 2 days early
Bumps in the journey
Process
Discovery
In-person workshop and conducted user interviews
Feasibility meetings
Prototyping and testing
Conducted 4 user testing sessions
Revised content and the trial's expected journey
2nd round of testing
100% success on tasks and passed results to larger team
Hand off to development
Annotated designs and flows. Additionally designed the signup email experience and purchase flow
Big wins
Launched and gained signups within 24 hours, with a 52% spike in signups since.